Noodle King officially launches in Vancouver!

  • The energy was electric as Noodle King officially made its grand debut in Vancouver with an unforgettable launch party. The event took place at Hoxton - a dynamic downtown venue blending comedy, art, and nightlife. The party brought together food enthusiasts, influencers, and media to celebrate Noodle King’s arrival in Walmart stores nationwide, setting the stage for a bold new chapter in convenient and budget friendly noodles.


    Guests were treated to an immersive noodle experience, sampling our four flavours - Chicken, Spicy Chicken, Beef and Vegetable - with an open DIY topping bar which included items that paired perfectly with noodle soups - soft boiled tea eggs, fried tofu, fried spam, fresh herbs, and house made chili oil. Everyone got to customize their perfect bowl, showing how easy it is to turn an everyday meal into something gourmet.

    • Free branded tote bags loaded with Noodle King goodies, including handy metal chopsticks, product information and samples.

    • An interactive bingo game, where guests follow us on Instagram, complete the bingo card for a chance to spin the prize wheel—snagging cute stickers, noodle king cards, totes, and more.

    • A photo booth with a bold Noodle King backdrop, giving everyone shareable moments and memories to look back on.


      The highlight of the night would have to be the Ultimate Noodle eating showdown.

      The crowd went wild for our Noodle Eating Competition, where 10 brave competitors battled it out to be crowned our very first Noodle King. After a two-round battle (including a soup-slurping finale), the winner walked away with a $500 prize pack—featuring a KitchenAid Stand Mixer with 3 piece noodle attachment—because great meals start at home. It was absolutely intense but everyone loved the fun and competitiveness. 


      Last but not least, Korean-American rapper & singer Ted Park (known for hits like "Me Love") lit up the stage with his high-energy performance, blending hip-hop and K-pop flair. It was for sure a night of great food, great music and great atmosphere.



  • The launch party was a great success in helping create social buzz and build on that brand awareness. We gained a number of followers that night, increasing our following count to over 100. Beyond the buzz, this event strategically positioned Noodle King for success in retail by:

    1. Driving Pre-Launch Hype: Social shares from influencers and attendees created organic demand ahead of Walmart shelf placements.

    2. Proving Product Appeal: The rapid sell-out of samples and DIY bars demonstrated consumer enthusiasm for Noodle King —a key differentiator in Walmart’s instant-noodle aisle.

    3. Media Momentum: Coverage from local food bloggers and influencers extended reach to Walmart’s core demographic of convenience-seeking home cooks.