Noodle King officially launches in Vancouver!

  • The energy was electric as Noodle King officially made its grand debut in Vancouver with an unforgettable launch party! We brought together food enthusiasts and media from all over BC to celebrate Noodle King’s arrival in Walmart stores nationwide, setting the stage for a bold new chapter in convenient and budget friendly noodles.


    Guests were treated to an immersive noodle experience, sampling our four flavours - Chicken, Spicy Chicken, Beef and Vegetable - with an open DIY topping bar which included items that paired perfectly with noodle soups - soft boiled tea eggs, fried tofu, fried spam, fresh herbs, and house made chili oil. Everyone customized their perfect bowl, showing how easy it is to turn an everyday meal into something gourmet.

    • Free branded tote bags loaded with Noodle King goodies (handy metal chopsticks, product information & samples).

    • Interactive bingo game for a chance to spin the prize wheel—snagging cute stickers, noodle king cards, totes, and more.

    • A Noodle King themed photobooth, giving everyone shareable moments and memories to look back on.


      The crowd also went wild for our Ultimate Noodle eating showdown, where 10 brave competitors battled it out to be crowned our very first Noodle King. The winner walked away with a $500 prize pack featuring a KitchenAid Stand Mixer — because great meals start at home.


      Last but not least, Korean-American rapper & singer Ted Park lit up the stage with his high-energy performance, blending hip-hop and K-pop flair. It was a night of great food, great music and great atmosphere!


  • The launch party was a great success in helping create social buzz and build on our brand awareness. We gained a significant number of followers that night, and strategically positioned Noodle King for success in retail by:

    1. Driving pre-launch hype, creating organic demand ahead of Walmart shelf placements.

    2. Proving product appeal: the rapid sell-out of samples and DIY bars demonstrated consumer enthusiasm for Noodle King —a key differentiator in Walmart’s instant-noodle aisle.

    3. Coverage from local food bloggers and influencers helped gain media momentum to reach Walmart’s core demographic of convenience-seeking home cooks.